New Listings on Binance 2025: What Every Crypto Investor Should Know
In 2025, Binance made a strategic shift by completely renewing its criteria and processes for token listings. The goal is clear: to increase transparency, security, and focus the ecosystem on projects with high impact and solid fundamentals.
Whether you are a trader, holder, or Web3 developer, understanding this new dynamic is key to identifying good opportunities, avoiding risks, and knowing how to position yourself before a token gains visibility on the world's largest platform.
Binance Alpha: the new prelude to major listings
One of the main novelties is Binance Alpha, a kind of 'preview' for early-stage projects. Here, users can exchange tokens on-chain before their official inclusion in the Spot market, allowing Binance to observe token behavior and community response from the very beginning.
Binance Alpha is available both in the Binance Wallet and on the Exchange, and already supports tokens on networks like BNB Chain, Solana, Ethereum, Sui, Base, and Sonic Chain. It is expected that other emerging blockchains will be integrated over time.
There are two types of entry into Alpha:
Pre-TGE projects (before issuing tokens): Fundamentals such as user base, business model, and relevance in key sectors like infrastructure, digital consumption, or service innovation are evaluated.
Projects with circulating tokens: Binance analyzes market data such as trading volume, liquidity, price stability, and valuation evolution, in addition to reviewing code, audits, unlock schedules, and regulatory risks.
From Binance Alpha, a project can advance to the Futures market and eventually to the Spot market. Each step requires meeting specific technical and financial criteria:
Futures: Tokens with a good track record in Alpha, price stability, sustained high volume, and compliance with their roadmap are prioritized. Cases with suspicions of manipulation (pump and dump) or little regulatory clarity are penalized.