Binance is launching the Seraph (SERAPH) token airdrop activity (requiring at least 198 points to claim but not deducting points), which is essentially a key part of the platform's ecological expansion strategy. It aims to strengthen user stickiness by lowering the participation threshold, filter loyal users, and attract early projects. Below are its core purposes and operational logic analysis:
Core strategic positioning of Binance Alpha
1. Incubate early projects, test market reactions
Binance Alpha provides early exposure specifically for Web3 potential projects. Projects like AB and Skate have verified technology and liquidity through this platform. After Seraph goes live, user trading behavior and data will help the project party optimize the protocol, while providing Binance with a basis for evaluating whether to push it to the mainstream market.
2. Points system to filter high-value users
Alpha points reflect user activity (balance + trading volume), with a threshold of 198 points equivalent to an average daily trading of about $20 over the past 15 days (under double points). This move filters out 'wool pullers', ensuring that the airdrop flows to genuine participants and improving ecological quality.
The direct purpose of the Seraph airdrop activity
1. Incentivize existing users, expand the Alpha user pool**
- Lowering the psychological threshold for participation: not consuming points makes users more willing to claim, avoiding concerns about 'point devaluation'.
- Activate dormant users: 198 points constitute a medium-low threshold (compared to the $BOOP airdrop which requires 137 points), attracting users who previously did not reach high scores back to the platform.
2. Empower the cold start of the Seraph project
- The airdrop covers a precise target group (active Alpha users), quickly forming an initial holding community to avoid insufficient liquidity after the token goes live.
- After users receive tokens, they may flow into transactions, providing initial market depth for Seraph and attracting external attention.
3. Strengthen the binding between the platform, project, and users
- Users may focus on the Seraph ecosystem due to the airdrop and may participate in governance or staking;
- The project party gains exposure and user feedback, increasing the probability of success;
- Binance enhances the reputation of the Alpha platform by incubating successful projects, creating a positive cycle.
Long-term ecological layout: combating competition and building a moat
1. Respond to the 'points inward competition' among exchanges
Platforms like Gate Alpha are launching low-threshold points activities to compete for users. Binance needs to maintain user loyalty through a 'high-value airdrop + low loss' strategy. This airdrop conveys the message: long-term active users will receive scarce resources (such as early shares in quality projects).
2. Promote the full-chain narrative, consolidate technical barriers
If Seraph belongs to cross-chain or modular projects (similar to AB, Skate), its launch will strengthen Binance's layout in the 'full-chain interoperability' field, collaborating with ecosystems like EigenLayer and attracting institutional funds.
Conclusion: A refined operation that kills three birds with one stone
Binance's airdrop this time is by no means a simple welfare distribution but a meticulously designed growth engine:
✅ User side: Reduce decision-making costs by 'not consuming points,' filtering and rewarding loyal users;
✅ Project side: Inject initial traffic into Seraph, reducing cold start risk;
✅ Platform side: Consolidate Alpha's position as a Web3 project incubator, building a closed-loop ecosystem of technology, traffic, and capital.
Subsequently, attention can be paid to the technical positioning of Seraph (such as whether it involves cross-chain/RWA) and the staking mechanism after launch. If deeply bound to the Binance ecosystem (for example, Skate's AVS node requires staking tokens), it will further validate its long-term collaborative value.
