$BTC

What Is a Bitcoin Treasury Strategy?

Key Takeaways

A Bitcoin treasury strategy consists of a company adding bitcoin to their strategic reserves.

Some do it in a more passive way, while others use their BTC holdings to create innovative financial assets, such as convertible debt and yield-bearing instruments linked to Bitcoin’s price.

Companies can leverage their strategic Bitcoin reserves to potentially improve capital efficiency, hedge against inflation, and attract new investment opportunities.

What Is a Bitcoin Treasury Strategy?

Picture a company’s treasury as its piggy bank—it’s where they keep money to pay bills, handle unexpected costs, or fund new projects. A bitcoin treasury strategy is when a company decides to put some of that money into bitcoin (BTC) alongside or instead of traditional assets like cash, bonds, or money market funds.

Companies like Strategy, Tesla, and even GameStop started adding it to their treasuries. Strategy (formerly MicroStrategy) alone holds about 576,230 BTC, worth over $61 billion as of May 2025.

Why Companies Adopt Bitcoin Treasury Strategies

Companies adopt bitcoin treasury strategies for different reasons, each addressing specific financial and operational goals. The potential benefits include enhanced global liquidity, value preservation, capital growth, and much more.

1. Liquidity and flexibility

Bitcoin’s global fungibility and 24/7 trading can provide more liquidity and flexibility. For companies with international operations, holding bitcoin can be used to simplify cross-border transactions.