In the past few hours, my timeline has been flooded with Yapyo. People are already tagging, posting “Yapyo” and hoping to catch the next wave.

But I think we should slow down for a second and ask:

Is this really the same game?

Here’s my honest perspective 👇

1. Every Kaito-powered project sets its own mindshare rules and mechanics. The Loud experiment had a specific strategy, timing, and narrative. That doesn’t mean the same system applies to Yapyo.

Copy-pasting the tag-and-post approach might not work and worse, it could make the signal-to-noise issue even worse.

2. Yapyo isn’t launching in the same cultural space as Loud.

This isn’t Solana meme coin land.

It’s Arbitrum.

That means different holders, different user behavior, and (probably) more DeFi-native expectations. A system built around staking, buybacks, and yield can’t rely on the same kind of “make noise and farm attention” loop that Loud leaned into.

At least, not without adjusting.

3. The reason Loud worked was because it felt unpredictable, chaotic, and organic. It tapped into a meta that hadn’t been tested before.

Trying to replay that with the same playbook, especially so soon will likely burn out faster and hit less hard. CT moves fast, but it also gets bored even faster.

4. If Yapyo really wants to stand out, it needs to move the narrative forward:

> Give creators a new role

> Tie rewards to real outcomes, not surface-level hype

> Show how “attention = value” in a measurable, sustainable way

Right now, it just feels like people are front-running a vibe instead of engaging with what Yapyo is actually building.

Final thought:

Flywheels don’t work on momentum alone. They need structure.

Loud lit the match. Now everyone’s trying to play with fire.

Let’s see who builds something that actually lasts.