The word 'HODL' stopped being a typo long ago. It has become a battle cry, a mantra for those who believe that bear markets are just temporary pauses on the road to success.
What the former CEO of Binance ironically recalled when taking — or attributing — the following quote to Churchill: 'Success is not final, failure is not fatal: it is the courage to HODL that counts.'
Behind this conscious joke lies an unyielding truth: volatility is not an anomaly of the crypto market, it is its nature. HODL is more than an investment advice, it is a philosophy that blends patience, trust, and long-term vision. When everything wobbles, some sell in panic. Others, the 'hodlers', grit their teeth and hold their position.
And it is precisely there where the message from the former CEO of Binance hits home. Because in these uncertain times, where regulators scrutinize every transaction and projects come and go without a guarantee of continuity, the courage to do nothing — or rather to keep believing — becomes a revolutionary stance.
It could have been expected that CZ would slow down, that he would quietly withdraw after his resignation from Binance at the end of 2023 and his four-month prison stint. But no. True to himself, he never really left the stage — he just redesigned it in his own way.
The tweet from June 7 is not a comeback. It is a continuation. A new chapter in the saga of a character who, even without an official title, continues to influence minds. CZ does not tweet to make noise: he launches capsules of crypto philosophy, carved with a touch of disarming humor and intact lucidity.
Where others get tangled in endless technical threads, he throws a striking pseudo-Churchillian phrase that hits the mark.
We smile, but we reflect. Because in the end, it is not just a historical wink: it is a reminder. A compass. A stylish way of telling his community that he is still there, neither completely a leader nor completely withdrawn — but always relevant. Always HODL.
#AlwaysHODL 