$BTC This coffee giant seeks to invest one billion dollars in Bitcoin: is it a real conviction or just a publicity tactic? June 7, 2025, at 4:00 p.m., by Rino H. Europe the financial markets. While the company Strategy has surpassed the threshold of 580,000 Bitcoin, other companies are following suit. Therefore, more companies are announcing their intention to diversify their cash flows by acquiring Bitcoin. A recent example is the Spanish coffee company Vanadi. An announcement that has raised many questions. Key points of this article: Vanadi, a Spanish coffee chain, has caused a stir by announcing its intention to invest one billion dollars in Bitcoin despite its significant financial losses. Doubts have been raised about the viability of this project, given that the company has lost 98% of its market value since its initial offering.