Tether CEO Paolo Ardoino has commended Bolivia’s growing reliance on USDT for everyday transactions. The country is moving away from cash as more shops display prices in USDT, signaling a growing preference for digital dollars in daily commerce.
Retailers embrace digital pricing
Images shared by Ardoino on social media show a wide range of consumer products priced in USDT, including well-known brands like Cadbury, Oreo, and Milka. Items such as sunglasses and packaged foods were also seen with stablecoin-denominated price tags. This shift indicates that the use of Tether has become part of routine financial activity in Bolivia. According to Ardoino, this move reflects a broader transition toward digital finance in response to economic volatility and inflation pressures.
In Bolivia, real prices in shops are displayed in USD₮.A quietly revolutionary shift: digital dollars are powering daily life, commerce, and economic stability. pic.twitter.com/dGP7I2ipxv
— Paolo Ardoino (@paoloardoino) June 7, 2025
Cash losing ground in daily trade
The Central Bank of Bolivia has acknowledged that several products in the country are now priced exclusively in USDT. This development reflects a decline in the use of the Bolivian Boliviano in regular purchases. Consumers are increasingly using digital wallets to pay for goods, bypassing cash entirely. Economic instability and a weak national currency have made USDT a more dependable medium of exchange. As a result, stablecoins have become a practical solution for merchants and shoppers alike.
Policy shift and growing adoption
Bolivia reversed its long-standing ban on cryptocurrency use in mid-2024, allowing banks and institutions to engage with digital assets. This move followed a surge in trading activity, with stablecoins making up the majority of the $48.6 million in crypto assets exchanged between July and September of that year. The trend continued as Banco Bisa, one of the country’s leading banks, introduced a custody service for stablecoins in October 2024. Supported by financial regulators, this service enables citizens to buy, sell, and store USDT securely.
Before, Bolivia considered the technology a pyramid scheme and arrested people involved in promoting it. Reports published in 2016 pointed out that the use of banking services was very low, with only 11% of people owning debit cards and 5% using credit. Due to digital currency, more people can now access the financial system. The central bank is looking at direct exchanges between Bolivianos and USDT, as this is expected to simplify money transfers and keep prices constant.
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