#BigTechStablecoin

### **Big Tech’s Stablecoin Push: Current Scenario (2025)**

Big Tech firms like **Apple, Google, X (Twitter), and Airbnb** are actively exploring stablecoin integration to streamline payments, cut transaction fees, and enhance cross-border efficiency. Apple is in talks with **Circle (USDC)** for Apple Pay, while X plans to embed stablecoins in its **X Money** app with Stripe’s support . Google Cloud has already processed **PYUSD** payments, calling stablecoins a "SWIFT-level upgrade" .

Regulatory momentum is built with the **GENIUS Act**, though debates persist over Big Tech’s role in issuance. Critics warn of risks like deposit outflows from banks and antitrust concerns, while proponents highlight cost savings and faster settlements . The stablecoin market, now worth **$250B**, is poised for further growth as tech giants pivot from speculation to utility .