$USDC The GENIUS Act, a proposed bill in the US Senate, aims to regulate the stablecoin market by barring Big Tech companies from issuing stablecoins. This move is designed to enhance consumer protection, transparency, and regulatory oversight in the burgeoning stablecoin market.

*Key Provisions:*

- *Prohibition on Big Tech*: Non-financial publicly traded companies, like Meta, Amazon, Google, and Microsoft, are prohibited from issuing stablecoins unless they meet strict criteria.

- *Licensing Requirements*: Issuers must follow federal or state licensing protocols, ensuring only compliant entities can participate.

- *Consumer Protection*: The bill emphasizes transparency, marketing restrictions, and regulatory oversight to safeguard consumers.

*Impact:*

- *Market Consolidation*: The GENIUS Act may lead to market consolidation, with licensed financial institutions dominating the stablecoin space.

- *Big Tech's Role*: Companies like Apple and Google have explored integrating stablecoins into their payment systems, but the GENIUS Act could limit their involvement ¹ ².