I've been thinking a lot about the current state of InfoFi while I was away.

1) InfoFi in general and Kaito in particular are still the superior marketing tool imo because they distribute rewards in a more efficient and metrics-driven way.

2) But that puts you as a creator at the mercy of the algorithm, with variables you may not even be aware of (while I was away I learned about the loyalty filter Kaito has). More transparency could help here.

3) Point 2 also means that if the algorithm is flawed, it can cause problems. With loudio, quite a few people engagement farmed their way to the top of the leaderboards with giveaways (no shade, get the money), but that's not the original promise of Kaito.

4) I've come to the conclusion that we're not "early" anymore, I don't think we've seen the top yet (loudio wasn't an Apecoin/Otherside or $TRUMP-like event financially), but with the current frequency of new leaderboards & rewards we're probably getting closer.

5) InfoFi needs another layer, attention alone is not "enough" (the loudio experiment showed that). What could that look like? We'll see, I think Kaito has a few things in the works (revamping Kaito Connect etc) that could add another layer here. Other players working on that as well.

All in all, I'm still bullish on InfoFi and pretty sure it’s here to stay.

But what we have right now won’t be the final answer.

Thoughts?