Overview:
Stablecoin – a digital currency tied to the value of stable assets (like USD) – is becoming a strategic territory for Big Techs like Meta (Facebook), Google, Apple, and Amazon. After the failure of Libra (Diem), a new wave is silently returning with a more systematic scale, deeply integrated with the existing ecosystem.
Why are Big Tech companies interested in Stablecoins?
• Increased control over cash flow: Reducing dependence on banks and intermediary payment systems.
• Deep integration within the ecosystem: Payments on social networks, app stores, e-commerce.
• Optimizing transaction costs & financial data: Each transaction is a goldmine of data.
Current trends:
• Meta is experimenting with decentralized wallet solutions and AI-integrated cross-border transactions.
• Apple Pay & Google Pay have integrated many cryptocurrency features, serving as a stepping stone for internal stablecoins.
• Amazon could use stablecoins to reduce transaction fees and expand into emerging markets.
The biggest challenge:
• Legal: Governments and central banks do not want to lose control over monetary policy.
• User trust: After the Libra incident, trust in Big Tech as a money issuing organization remains a question mark.
📌 Investment perspective:
• Long-term forecast: If Big Tech successfully issues Stablecoins and circumvents legal barriers, the crypto market could enter a massive growth cycle due to billions of users gaining direct access.
• Beneficiary Token: Layer 1 platforms that can cooperate or integrate with the Big Tech ecosystem like Solana, Polygon, Avalanche will be the first to benefit.
⚠️ Warning:
This is a geopolitical and global financial playground. Not meant for speculative investments, but rather a long-term perspective, needing to closely follow the policy moves of the US, EU, and China.