Eric Trump announced on X that the $TRUMP Meme Coin has officially partnered with WorldLibertyFi. Although their original plan to launch a meme wallet is no longer moving forward, they are still focused on creating the most exciting Meme project in the world — $TRUMP.
More importantly, World Liberty Financial plans to include $TRUMP in its long-term treasury bond assets. This represents our shared beliefs in cryptocurrency, patriotism, and long-term vision. More updates are coming soon!
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The Subtle Relationship Between the Two Companies
Trump Media (DJT) and World Liberty Financial (WLF) are both central pieces in the Trump family's strategy in the crypto world. DJT is a publicly listed company focusing on social commentary and Bitcoin ETFs, attracting capital through its official brand; WLF is more flexible and aggressive, issuing tokens, creating stablecoins, and DeFi products to attract grassroots funding and liquidity from the crypto sphere.
DJT is the "official front" of the Trump brand, publicly listed and regulated, representing mainstream legitimacy; WLF is the "behind-the-scenes treasury," operating flexibly, specializing in stablecoins and token finance, navigating the edges of regulation. Both target the same group of supporters with a shared goal — leveraging the Trump brand to unlock liquidity in the crypto space.
But the subtlety lies in:
• They do not have direct equity ties but leverage each other;
• DJT emphasizes legality and compliance, while WLF emphasizes freedom and decentralization;
• One side fears the brand being diluted by "radical tokens," while the other hopes to gain a foothold through DJT's aura.
This is a relationship that is both collaborative and cautious, working together to build a Trump crypto empire while retaining their own chips and exit strategies.
