#SaylorBTCPurchase

The hashtag #SaylorBTCPurchase is used on social media, especially on the X platform (formerly Twitter), to refer to Bitcoin purchase announcements by Michael Saylor, the co-founder and chairman of MicroStrategy. This company is one of the leading institutions that adopt Bitcoin as a reserve asset in its treasury. 

Since MicroStrategy began purchasing Bitcoin in August 2020, the hashtag #SaylorBTCPurchase has been commonly used with every new purchase announcement. The cryptocurrency community interacts with these announcements, viewing them as evidence of ongoing confidence in Bitcoin's future as an investment asset. The hashtag is also used to share details of the purchases, such as quantity and price, as well as community reactions, which range from praise to criticism, and sometimes include jokes and speculations about future purchases. 

For example, in March 2025, MicroStrategy announced the purchase of 22,048 Bitcoins worth $1.92 billion, at an average price of $86,969 per coin. This announcement led to widespread interaction on social media, with many users using the hashtag #SaylorBTCPurchase to comment on the deal and discuss its impact on the market.