What's going on here? Why are companies doing this?

Most people will see this and think its primarily about price speculation but that's not really the key thing that is happening here -- the real strategy here is to latch onto these rapidly growing crypto networks to share in their growth.

A Large Scale Transition

Businesses globally are starting to realize that crypto networks are likely to grow far faster than what they can achieve alone.

So they're starting out by investing, but they're also building.

This company, for example, is not only planning to create an XRP reserve -- it also stated that it plans to improve its global travel product offerings by integrating RippleNet for international payments.

We've seen something similar recently with Square, which built a Bitcoin reserve and is now rolling out BTC payment features.

This is going to accelerate

More and more businesses want to integrate crypto to improve their products.

The main problem is that 99% of companies don't have blockchain engineers in house -- so they don't have the technical expertise to benefit from crypto and stablecoins today.

When I started my first company the interledger protocol was just a whitepaper.

2 years later when I sold that company to Ripple we had turned the protocol into a production grade network that businesses were relying on every day.

The way we achieved growth so quickly with that business was by simplifying access -- we didn't make our customers learn about the protocol, we simply let them access the benefits of instant, global, cross-currency payments via the tools they were already using in house (like Javascript and AWS).

At Omni, we're replicating this strategy — but going even further. We're making it as easy to be onchain as it is to be online.

With Omni businesses across the world will be able to trade, lend, pay and do anything else that the onchain economy provides all with the tools that they are already using in house today.

No need to hire blockchain specific engineers.

The Global Financial System Is Being Rebuilt

It's happening right in front of all of us, and with the new U.S. administration the floodgates have opened.

For the first time in history, governments across the world are establishing clear policies so that their banking systems and businesses can adopt these technologies -- we've waited a long time, but it's all happening now.

Share this with anyone wondering why companies are suddenly buying crypto. Help them see where this all is heading$XRP #MyCOSTrade