Binance has established itself as the world's largest cryptocurrency exchange platform by trading volume, offering a vast range of services that go beyond simple buying and selling of digital assets. Founded in 2017 by Changpeng Zhao (CZ), the company has experienced meteoric growth, quickly adapting to a constantly evolving market.

Its success lies in a combination of factors: an intuitive interface, deep liquidity for a large number of cryptocurrencies, low trading fees, and a robust ecosystem that includes Binance Smart Chain (BSC), its own blockchain that has gained popularity due to its low transaction fees and high speed. Additionally, Binance offers products such as savings, staking, cryptocurrency loans, and even a debit card, aiming to meet various needs of its users.

Despite its success, Binance has also faced regulatory challenges in several jurisdictions, due to the decentralized and often unregulated nature of cryptocurrencies. Nevertheless, the platform continues to innovate and expand its global reach, playing a crucial role in the mass adoption of blockchain technology and decentralized finance (DeFi).