BlueBird's measure aligns with its plans to maintain Bitcoin as a reserve asset, indicating a broader market trend.
Bluebird's shares rose 40% on the London Stock Exchange following the announcement.
The company argues that Bitcoin is challenging the traditional dominance of gold.
The London-based gold miner BlueBird Mining Ventures (BMV) announced a strategy shift by selling its gold holdings and ultimately building its Treasury in Bitcoin. Shortly after the announcement, BMV's shares soared 40% on the London Stock Exchange. The company stated that this strategic shift comes at a time when gold's position as a traditional store of value faces challenges from digital alternatives.