Web3 isn't a race anymore. It's a genre breakout.

In 2021, every NFT project fought for floor price.

In 2025, the best ones are carving out lanes. Each building their own vertical with conviction.

@pudgypenguins owns the toys + memes space. From Walmart to viral TikToks, they’ve turned NFTs into feel-good consumer culture.

@Azuki is going deep on anime + fashion, showing up with legendary directors at Anime Expo. This isn’t just art, it’s cinematic IP.

@doodles is building out music + live culture, crafting a world of immersive sound, identity, and offline experience.

@ChimpersNFT is pixel-perfect cartoon storytelling: Lore-rich, game-ready, internet-native IP that feels like Saturday morning meets Web3.

@Claynosaurz is bringing Pixar-grade kids IP into Web3. Fully animated dinos. Ex-Disney team. A mobile RPG on the way. They're not dropping collections. They’re building a universe.

These projects aren’t overlapping. They’re not fighting each other for the same audience.

They’re building genre-defining IP pillars and Web3 is becoming a creative stack for the next generation of entertainment.