The President’s sons are in a dispute with the organization behind the Trump memecoin, as both sides claim to be responsible for launching crypto wallets associated with Trump.
As Donald Trump and his family expand their involvement across nearly every area of the cryptocurrency industry, a conflict has emerged over which companies are authorized to use the Trump brand to promote their crypto products.
On Tuesday, the X account for the Trump memecoin—run by Fight Fight Fight LLC, a company founded by longtime Trump associate Bill Zanker—announced plans to launch a crypto wallet and trading platform in collaboration with the NFT marketplace Magic Eden. The associated website, first discovered by independent crypto researcher Molly White, promotes the product as “the official $TRUMP wallet by President Trump.”
The ongoing wallet dispute highlights the opaque and complex relationships between the Trump Organization, Trump Media and Technology Group, World Liberty Financial, American Bitcoin, Fight Fight Fight, and the Trump family.
The full ownership structure of Fight Fight Fight remains hidden behind layers of corporate filings that are not publicly accessible. On Tuesday, Eric Trump and Donald Trump Jr. posted on X (formerly Twitter), implying that as leaders of the Trump Organization, they have the authority to restrict the use of the family name—specifically in relation to the Trump memecoin.
At the same time, World Liberty Financial has tried to distance itself from Donald Trump’s political activities. “We’re a private company having private-sector conversations,” said Zak Folkman, co-founder of World Liberty Financial, in a recent statement. However, the wallet dispute has drawn attention to the company’s close ties to the Trump family brand. In his X post, Donald Trump Jr. portrayed the upcoming crypto wallet from World Liberty Financial as the official Trump family wallet, contrasting it with another Trump-branded wallet—allegedly unauthorized—promoted through Magic Eden.
Amid the confusion, clarity is hard to come by. “Not really sure what’s real and what’s not,” said Tom, the pseudonymous leader of peer-to-peer crypto exchange Raydium.
This kind of ambiguity is a long-standing issue in the broader crypto industry. According to Cory Klippsten, CEO of bitcoin services company Swan Bitcoin, the ability to attach any name to a vague crypto product has caused repeated problems.
“In crypto, it’s far too easy to spin up scams disguised as innovation,” Klippsten said. “Especially when someone can hijack a recognizable brand and promote a token before anyone stops to ask who’s really behind it.”