The Trump family continues to shake up the crypto universe with projects that are as media-heavy as they are controversial. The latest on the list: a crypto wallet branded with Trump, in partnership with Magic Eden, that offers a flood of rewards to its users. However, as the public rushes to sign up, the Trump children distance themselves. Donald Jr., Eric, and Barron assert that they are not behind the initiative. A new crypto series is launched.
Presented as the 'first and only crypto wallet for true Trump fans', this digital wallet aims to make a significant impact. Developed in collaboration with Magic Eden, a giant in the NFT market, and powered by the technology of the Slingshot platform, the Trump Wallet is based on the Solana blockchain. Its mobile interface provides access to the TRUMP token, as well as other digital assets like bitcoin.
Users can register at Trumpwallet.com. The site offers crypto rewards worth $1 million, distributed through a referral system and 'TRUMP Boxes'. Upon reaching certain levels, participants gain access to raffles whose grand prize is $100,000 in TRUMP tokens, scheduled for July 4th.
This project relies on savvy marketing, mixing patriotism, exclusivity, and promises of great profits. The strategy clearly aims to capture an audience of pro-Trump crypto enthusiasts. Magic Eden, which had already collaborated with the family on an Ordinals NFT collection, hopes to expand its base beyond the traditional NFT market.
Just as the crypto wallet was launched, the Trump children deny any involvement. Donald Trump Jr. writes:
"The Trump Organization has no involvement in this wallet."
Eric Trump is even more direct:
"I run @Trump and know nothing about this project."
Barron Trump, in his first message on X, declares:
"To be clear, our family has no connection to this wallet."
These messages sow doubts within the crypto community. While some see an attempt to appropriate the Trump brand, others speak of a dubious marketing maneuver. The fact that the project is promoted by an account linked to the meme coin TRUMP, while being rejected by the direct heirs, fuels speculation.
This ambiguity fuels distrust, especially in a sector already marked by numerous scams. The Trump family is simultaneously preparing another crypto wallet, called World Liberty Financial, presented as the only official project.
