The NFT index chart looks lifeless and the volume looks non existent in comparison to the peak
Many teams have not survived and even more community members have been burned and walked away
But despite these charts looking a certain way the IP growth from nfts has multiplied
We came from a place of speculation when everything was just a gamble to striving towards predictable revenue and sustainability
The chart tells one story but being involved in the ecosystem tells another
Today the collective IP has become recognized around the world even if they do not currently support it
It is far better to not be liked and recognized than unknown
Much of global IP that has been around for decades are mostly outdated and stale
Other forms of IP have been created by reskinned by publishers and industry giants
Both of these cases in my opinion have consumers wanting something much
Certain IPs have grown because they were the first and at that time were exciting but over time loss the edge on being distinguishable
Think of PRIME and Feastables
They have entered markets that up until their entrance had decade old brands still leading the category
Immediately upon joining the category there was direct impact
In plain sight we could tell that were was excitement and the longing of something new that had life to it
IP that had life on social media where people increasingly spend their time
Instead of talking at consumers they began talking to them
Redgardless of what the index shows there are nfts IPs worh investing in to and being excited about
I hope this post ages well: a few native nft IP will reach global scale