An increasing number of public companies are adding Bitcoin to their balance sheets, but Standard Chartered warns of significant risks when purchases are made at high prices — averaging over $90,000 per BTC. A 22% drop from the average purchase price could trigger forced liquidation, resulting in financial and reputational damage. Despite this, Bitcoin remains a strategic asset driven by long-term conviction and fear of missing out (FOMO). However, without proper risk management, these companies could face major losses in future market downturns.