I keep hearing about how kaito will eventually go out of business because they don’t have sticky users that are just mercenaries.

That’s not necessarily true.

Web3 is so small so it doesn’t understand corpo as budgets

But if it costs 150k for mindshare scoring it’s actually not that expensive compared to the size of an ad budget. So companies may just pay it anyway to have their bases covered and just assume that it’s actually a small fraction of the bigger budget