What Is a Bitcoin Treasury Strategy?
A Bitcoin Treasury Strategy is when companies choose to hold Bitcoin as part of their reserve assets instead of keeping everything in cash
Why do they do that?
• To protect against inflation
• To preserve asset value over time
• Because they see Bitcoin as “digital gold” and a strong store of value
Who’s doing it?
Big companies like MicroStrategy and Tesla started adding Bitcoin to their treasuries. Instead of letting cash sit and lose value, they converted part of it into a digital asset that may appreciate over time.
The idea in short:
Rather than holding cash that loses value, companies allocate some of it to Bitcoin — aiming to preserve purchasing power and increase long-term returns.
