🚨 Big news in the world of football and crypto! ⚽💥

Paris Saint-Germain (PSG) — Champions League finalist this weekend — has just gone public with its Bitcoin treasury strategy! ₿🔥

At the Bitcoin 2025 conference in Las Vegas, Pär Helgosson, head of PSG Labs, revealed that the club started buying Bitcoin last year — and it’s still on their balance sheet. 💼📊

“We converted some of our fiat reserves into Bitcoin. As one of the world’s biggest clubs, we’re the largest player in the sports ecosystem to do this,” said Helgosson.

🧠 PSG was also the first football club to appoint a Head of Web3 and Metaverse, and is now investing directly in Bitcoin entrepreneurs and ventures. 🚀

With 550 million fans (80% under age 34), PSG is aiming beyond trophies — they want to lead the next digital revolution. 🌍✨

“We’re more than a football club. We’re a lifestyle brand. We’re about what’s next — just like Bitcoin.” 💫

🏗️ PSG is helping launch and scale Bitcoin startups. If you're building in the space — they want to launch with you! 📢

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