Strive Asset Management targets $1.5B for Bitcoin investment.
Firm aims to build the first public Bitcoin treasury company.
Strive plans to acquire 75,000 BTC from Mt. Gox estate.
Bitcoin Bond ETF filed to tap into convertible bond market.
WhaleInsider reports on Strive’s ambitious cryptocurrency strategy.
Strive Asset Management, led by Vivek Ramaswamy, announced plans to raise up to $1.5 billion to invest in Bitcoin. The firm aims to establish itself as a major player in cryptocurrency asset management. This move signals growing institutional interest in digital currencies.
The company intends to create the first publicly traded asset management firm with a dedicated Bitcoin treasury. Strive’s strategy includes acquiring Bitcoin at discounted rates, such as from the Mt. Gox estate, which holds around 75,000 BTC. This approach focuses on maximizing value for investors.
Strive has already begun integrating Bitcoin into its portfolios. The firm manages $1.7 billion in assets and operates out of Texas. Its leadership includes notable investors like Peter Thiel, JD Vance, Bill Ackman, and Howard Lutnick, reflecting strong financial backing.
In a recent statement, Strive outlined its vision to become a dominant force in Bitcoin investment. The firm aims to hold $1 trillion in Bitcoin over the long term, positioning itself as a leader in the space. This ambition aligns with its goal to mirror the success of major investment conglomerates.
Strive also filed for a Bitcoin Bond ETF, targeting exposure to the growing convertible bond market for companies with Bitcoin treasuries. This filing highlights the firm’s innovative approach to cryptocurrency investment. The ETF aims to attract investors seeking diversified Bitcoin exposure.
Institutional Adoption of Bitcoin Grows
Strive’s move reflects a broader trend of institutional adoption of Bitcoin. The firm’s leadership sees cryptocurrency as a core part of future portfolios. Str ive aims to make Bitcoin accessible to everyday investors through its innovative financial products.
The company’s Texas operations provide a strategic base for its Bitcoin initiatives. Texas has become a hub for cryptocurrency activities, with favorable regulations and a growing tech ecosystem. Strive’s presence in the state strengthens its position in the market.
External data supports the rising interest in Bitcoin. According to CoinMarketCap, Bitcoin’s price has shown significant growth in 2025, driven by institutional investments.
Strive’s ETF filing also taps into the expanding convertible bond market. This market has seen increased activity from companies holding Bitcoin treasuries. For further details on Bitcoin ETFs, check SEC.gov.
The firm’s long-term goal of holding $1 trillion in Bitcoin underscores its confidence in the asset’s value. Strive’s leadership believes Bitcoin will play a central role in global finance. This vision positions the firm as a pioneer in cryptocurrency investment.
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