Just because someone has 90k followers doesn’t mean their engagement is real.

I’ve noticed something interesting lately: accounts with large followings that engage with every post may seem lively on the surface, but if their Yaps isn’t high, much of that engagement is low-quality.

Recently, some “KOLs” with big followings have complained about being de-ranked or dropping in rank, even though they post a lot and get tons of reactions.

The truth is: a mountain of meaningless, low-quality engagement is worth far less than a handful of real, meaningful conversations with genuine people.

Quality always beats quantity. Real influence isn’t about spammy engagement. It’s about building authentic connections that drive change.