Paris, France — Fresh off a dominant UEFA Champions League final win, European champions Paris Saint-Germain (PSG) have announced the launch of PSG World, a new Web3-powered fan engagement platform developed in partnership with RTB Digital.
The launch of PSG World coincided with PSG’s emphatic 5-0 victory over Inter Milan, reinforcing the club’s intent to expand its influence both on and off the pitch. The platform is designed to deepen fan relationships and offer supporters around the globe a more interactive and personalized experience.
A New Era of Fan Engagement
According to PSG, the new digital ecosystem will serve as a dynamic space where fans can connect, share pre- and post-match commentary, co-create content, and access exclusive media. It also acts as a digital hub that brings global supporters closer to the club in real time.
"Our mission is to deepen our connection with fans — not just in France, but around the world," said Pär Helgosson, Head of PSG Labs, during the 2025 Bitcoin Conference. “That means meeting them where they are — online, on-chain, and in their culture.”
Helgosson emphasized that PSG aims to take ownership of its audience data, something many sports clubs overlook. The new platform allows PSG to build a direct communication channel, better understand fan behavior, and provide more tailored experiences.
Built on RTB’s Web3 Infrastructure
PSG World is powered by RTB Digital’s white-label Web3 SaaS platform, which supports full-stack community infrastructure for creators and premium brands. The platform offers extensive tools for content creation, distribution, and interaction, aligning with PSG’s strategy to lead not only in social media but in blockchain-based fan engagement as well.
“We dominated online and social,” Helgosson added. “Now we aim to dominate on-chain and across all tokenized platforms.”
A Global Vision for a Global Club
PSG’s leadership highlighted the club’s immense international fanbase and global player roster. “When you said half a billion fans, it sounded crazy — but it’s actually true,” noted James Heckman, CEO of Roundtable, at the same conference.
Helgosson pointed out that in some regions outside France, PSG enjoys even greater popularity, reinforcing the need for a decentralized, globally-accessible fan platform.
PSG’s Foray into Bitcoin and Blockchain
In a bold move, PSG also revealed that it has allocated a portion of its fiat reserves into Bitcoin, making it the largest football club globally to invest in the cryptocurrency. This strategic financial decision underscores the club’s commitment to the Web3 ecosystem.
Coming Soon: Cryptopolitan Academy will soon unveil a new educational initiative offering passive income opportunities through DeFi in 2025.
#BinanceAlphaAlert #TradingTypes101
