#CEXvsDEX101 🚨 PSG Launches Web3 Fan Platform "PSG World" in Partnership with RTB Digital
In a bold move to deepen global fan engagement, Paris Saint-Germain (PSG) has unveiled PSG World — a new digital fan hub built on Web3 infrastructure, in collaboration with RTB Digital Inc., a leading blockchain-based SaaS media platform.
The platform, now live at psgworld.io, offers PSG fans a space to interact post-match, co-create content, access exclusive media, and connect globally — all while retaining control of their data.
💬 Pär Helgosson, Head of PSG Labs, introduced the initiative during the 2025 Bitcoin Conference, highlighting the club’s shift from relying on intermediaries to building direct fan channels powered by blockchain tech.
"Our goal is to meet fans where they are — online, on-chain, and within their cultural spaces," Helgosson shared during a roundtable with James Heckman (Roundtable) and Aly Madhavji (Blockchain Founders Fund).
🔗 Powered by RTB's Web3 Stack
RTB Digital provides a robust Web3 SaaS backend already trusted by top media brands like TheStreet, Miss World, and The Hockey News. Their white-label infrastructure allows for features like:
Gamification & social tools
Video & content management
Crypto payments
Blockchain-secured data & IP rights
This partnership gives PSG the tools to build beyond social media, and engage its massive global fan base — over 90% of which lives outside France.
⚽ A Global Club Going On-Chain
"From France to Brazil, Argentina to Asia — PSG has half a billion fans globally," said Heckman. "Now, the club is turning that reach into real-time engagement."
Notably, Helgosson also revealed that PSG has allocated part of its treasury into Bitcoin, making it one of the first major football clubs to take a strategic position in crypto.
PSG World isn’t just another fan portal — it’s a Web3-powered evolution of how sports teams connect with their global audience.
