A Brief Discussion on the Strategic Significance of the Alpha Activity for the Binance Ecosystem
The Alpha activity is not only a window for user benefits but also an integral part of Binance's top-down innovation selection and investment distribution mechanism. Through the Alpha activity:
• Binance gains control over high-quality project flows and primary market traffic
• User retention and activity increase, enhancing platform stickiness
• Project teams can quickly reach global users, reducing cold start costs