Today this video is circulating in various groups, and the big studio's desk is filled with phones used to score on Binance Alpha, disguised as real users. Binance Alpha was originally intended to reward real users. Now it has been messed up by the studio, which filled a table with phones to score points pretending to be real people. Alpha's airdrop cycle is short, and the returns are stable; the studio's costs are high but they can reinvest and roll up accounts. Retail investors use family member identities to get a few accounts, but they can't compete with the army of machines.
The on-chain community is even worse. The project side, in order to enter the Alpha system, has cut tokens that should have been given to the native community and allocated them to Binance users. For example, in the Zora project, Alpha users received $90 in airdrops, while the old community only got $30; in the Puffer project, $3 million worth of mapping tokens were sent to the BNB chain, with 1.24% directly given to Alpha users. Native players struggle for years and achieve less than others who score points for a few days.
Binance's data looks lively: on the day the points system launched, trading volume jumped from $48 million to $118 million, and active users increased from 45,000 to 71,000. But how much of this was generated by studios? Real users are desperately scoring points, but the airdrop benefits are largely taken by big players and studios. NXPC airdrop single accounts can get $700, while ordinary retail investors just get a taste and have to fight to grab it.
Binance's Alpha aims to address the VC token issue of "peaking at launch," but now all resources are leaning towards Alpha, leaving on-chain communities and CEX retail investors as mere support. Studios are using industrialized methods to siphon off stable returns, while the real on-chain users and ordinary players end up with the leftovers.
Profits will only get smaller, so everyone should act according to their capability!
