#TrumpMediaBitcoinTreasury #TrumpMediaBitcoinTreasury (DJT), parent company of Truth Social, disclosed Bitcoin holdings in its corporate treasury in June 2024—joining MicroStrategy and Tesla in allocating reserves to BTC. While exact amounts weren’t specified, the NASDAQ-listed firm framed Bitcoin as a hedge against "dollar devaluation and banking instability," aligning with Donald Trump’s pro-crypto stance. The announcement triggered a 15% intraday DJT stock surge but drew scrutiny from critics citing volatility risks. Strategically, this positions Trump Media to appeal to crypto-libertarian investors and monetize political narratives. However, with DJT’s fundamentals still shaky ($300M+ net losses in 2023), the BTC bet appears more symbolic than substantive—leveraging Trump’s branding while testing shareholder appetite for high-risk treasury management.