#TradingTypes101 In 2025, trending typefaces encompass minimalist sans-serif fonts, organic handcrafted typography, and clean, modern fonts with a focus on readability and simplicity. Helvetica, known for its clean shapes and crisp look, remains a popular and versatile choice, particularly among Gen Z. Other popular modern fonts include Bodoni, Avenir, and Futura.

Elaboration:

Minimalist Sans-Serif:

Clean lines, uncluttered layouts, and a focus on readability are key features of this trend.

Organic Handcrafted Type:

Embraces imperfections and hand-drawn strokes to create a warm, personal touch.

Clean Modern Fonts:

Fonts like Helvetica, Avenir, and Futura continue to be favored for their versatility and readability.

Helvetica's Popularity:

Gen Z and many brands utilize Helvetica for its clean, minimalist aesthetic and wide appeal.

Responsive Typography:

Ensuring that typefaces adjust smoothly across different screen sizes and devices is crucial for modern web design.

Font Families:

A good rule of thumb is to use 3 brand fonts: a primary font, a secondary font, and an accent font.