🚨🚨🚨 PSG ADOPTS BITCOIN TREASURY STRATEGY
Paris Saint-Germain (PSG), a Champions League finalist, has made history by becoming the first major sports team to ##p publicly hold Bitcoin as a treasury asset. Announced at the Bitcoin 2025 conference, the club's innovation head, Par Helgosson, revealed that a portion of their traditional currency reserves were converted into Bitcoin in 2024.
This strategic investment goes beyond typical crypto involvement like fan tokens or sponsorships, demonstrating PSG's direct commitment to the digital asset ecosystem. The decision aligns with their young, digitally native fanbase and has already positively impacted PSG's fan token value. This move also reflects a broader institutional interest in Bitcoin, which recently reached a new all-time high.