James Wynn profited $68M from being early to PEPE and took $4M of those profits and went long on hyperliquid. At some point his PnL on hyperliquid rose to $100M but inevitably was liquidated.

During this time period he grew his account from sub 10k to 250k followers.

Not a bad marketing spend of 10% of your budget to become on of the largest account on CT.

Just depends on if you consider the reputation that is now attached to that account as positive or negative.