$BTC
PSG Makes Bold Move into Bitcoin: Holds BTC in Treasury and Eyes Crypto Investments
French football giant Paris Saint-Germain (PSG) has officially entered the world of Bitcoin, becoming the first major football club to hold BTC in its treasury. The announcement was made during the Bitcoin 2025 conference in Las Vegas, where PSG Labs President Pär Helgosson confirmed the club began purchasing Bitcoin in 2024 and continues to hold it as a reserve asset.
> “We converted part of our fiat reserves to Bitcoin and are still holding it,” Helgosson said. “As one of the world’s leading football clubs, we’ve taken a pioneering step in the sports ecosystem.”
Aiming for the Next Generation
PSG’s Bitcoin strategy is aimed squarely at its young, global fan base. Of the club’s estimated 550 million fans worldwide, around 80% are under 34—a demographic known for its openness to crypto and digital innovation.
> “We’re not just a football club—we’re a lifestyle brand,” Helgosson added. “Like Bitcoin, we’re building for the future.”
Investing in the Bitcoin Ecosystem
PSG’s ambitions go beyond holding BTC. The club plans to invest in Bitcoin startups and blockchain projects, offering strategic support to early-stage ventures. According to Helgosson, PSG will back initiatives through funding, listings, and global exposure, leveraging the club’s vast fan network.
> “We’re accelerating Bitcoin entrepreneurs and projects,” he said. “Our global reach will help them grow beyond borders.”
This move by PSG marks a bold fusion of sports, finance, and technology—and could set a precedent for other major clubs exploring crypto as part of their brand and financial strategy.
