This event marketing for yoga apparel can be discussed

In terms of traffic ROI, it is certainly successful. Female KOLs posting, male KOLs sharing, and forwarding in group chats are all natural, saving startup companies significant marketing costs. The downside is that it has brought criticism, causing some harm to the company's brand.

The most typical example of this approach is Binance, which is never afraid of controversy, using traffic to overwhelm competitors. Everyone comes to discuss me, my product is fine, so competitors are drowned out.

I understand that the essence of a brand is still the product, but having a good product doesn't necessarily bring traffic.

Therefore, my conclusion is: if you believe your product is solid enough, you might consider engaging in some controversial event marketing to ultimately achieve a win-win situation.