$BTC

A bold move that reinforces the legitimacy of Bitcoin

"An allocation of $2.5 billion in Bitcoin is a bold move that reinforces the legitimacy of BTC on corporate balance sheets," said Benjamin Grolimund, General Manager of the United Arab Emirates at Flipster, to Investing.com.

He added that the decision is a move of "strong conviction" that reflects a new approach to risk management and protection against inflation.

Grolimund noted that for a media and technology company, "this also signals an intention to resonate with a digitally native audience and lead in innovation," adding that Bitcoin is no longer seen as "just a speculative asset," but is being "integrated into the core financial strategy."

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