Retention Crisis in Crypto? 80% of users quit blockchains within 90 days
A recent study reveals a harsh reality—four out of five crypto users abandon blockchain networks within three months. Despite the industry's rapid growth, casual users struggle to stay engaged.
🔍 Why are users leaving?
- Complexity: Many blockchains remain difficult to navigate
- Lack of incentives: Without clear benefits, users lose interest
- Market volatility: Unpredictable price swings deter newcomers
💡 What can projects do?
- Better UX: Simplify onboarding and interactions
- Stronger community: Foster engagement beyond speculation
- Sustainable rewards: Incentivize long-term participation