Let's talk about an absolute distinction between the cryptocurrency market and the stock market: for 99% of projects, you must not consider the project team as the major shareholder and think of yourself as a minor shareholder just because you hold a certain coin.
That's not the case; the vast majority of altcoins are just slower versions of Luna. The most important task of the project team is to find every possible way to distribute the coins they hold in exchange for your money.
In this process, the project teams will engage in market manipulation (equivalent to spending advertising fees) to attract more people, and then we can follow along and make some money.