#جيف_بيزوس believes that the obsession with results, such as stock price, is "silly," and says that the key to true success lies in focusing on the inputs that you can control.
In an interview conducted in 2014, he explained that instead of pursuing financial metrics, Amazon focuses on daily actions that improve performance over time. For example, improving algorithms and reducing defects leads to lower costs, which enhances cash flow and ultimately raises the stock price.
This approach means "working backwards" to identify the root actions that drive results and building systems around them. In Amazon's letter to shareholders in 2016, Bezos stated that executives allocate very little time to financial results, instead focusing on things like delivery speed and customer satisfaction.
This philosophy is why Amazon tracks detailed operational metrics, even regarding how drivers buckle their seatbelts. Critics describe it as excessive, but it reflects Bezos's belief that long-term success comes from mastering the small, controllable details—not from chasing headlines or market reactions.
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