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Trump Media Raises $2.5 Billion to Build Bitcoin Treasury in Bold Crypto Pivot
Trump Media & Technology Group (TMTG), the parent company of Truth Social, has announced plans to raise $2.5 billion to establish a bitcoin treasury, marking a significant move into the cryptocurrency market. The funds will be secured through a combination of $1.5 billion in private equity placements and $1 billion in convertible senior notes from approximately 50 institutional investors .
CEO Devin Nunes stated that holding bitcoin aligns with TMTG's mission of financial freedom and will protect the company from institutional discrimination. The company plans to use Crypto.com and Anchorage Digital for bitcoin custody .
This move reflects former President Donald Trump's broader embrace of cryptocurrency technologies. In March 2025, he signed an executive order establishing a Strategic Bitcoin Reserve and a U.S. Digital Asset Stockpile, positioning the United States as a leader in government digital asset strategy . The Strategic Bitcoin Reserve will be capitalized with bitcoin owned by the Department of Treasury that was forfeited as part of criminal or civil asset forfeiture proceedings. The United States will not sell bitcoin deposited into this reserve, which will be maintained as a store of reserve assets .
Despite initial enthusiasm, TMTG's stock experienced volatility following the announcement. Shares dropped by 10% after market open, reaching a low of $23.19, although they had initially risen by 15% in premarket trading .
TMTG's initiative places it among a growing number of corporations establishing crypto treasuries, inspired by strategies similar to those of firms like MicroStrategy and Tesla . The company's broader strategy includes the launch of Truth.Fi, a fintech brand focusing on cryptocurrency and customized exchange-traded funds (ETFs) .
