Binance Alpha is a platform within the Binance system aimed at highlighting emerging cryptocurrency projects with high potential in the Web3 space. This platform serves as a gathering for selecting tokens before listing them, enhancing transparency in the token listing consideration process on the Binance platform.
What is Binance Alpha?
Binance Alpha was launched in December 2024 as a platform within the Binance wallet, aimed at showcasing emerging cryptocurrency projects that may have growth potential in the Web3 space. The tokens displayed on Binance Alpha are selected based on Binance's industry expertise and advanced insights, focusing on projects that show strong community interest, increased engagement, and alignment with key trends shaping the cryptocurrency field.
What's new in Binance Alpha 2.0?
In March 2025, Binance Alpha 2.0 was launched, integrating Binance Alpha directly within the Binance platform, making it easier for users to discover Alpha tokens directly within the platform. This version allows users to trade Alpha tokens using their Spot and Funding accounts without the need for an external Binance wallet.
How to use Binance Alpha?
Users can access Binance Alpha through the Binance app by selecting the [Markets] tab and then choosing [Alpha]. There, they can browse the featured tokens, view project information, price charts, and trading options. Additionally, users can use the 'Quick Buy' feature to simplify the token purchasing process.
What are the benefits of participating in Binance Alpha?
Early access to emerging projects: Binance Alpha gives users the chance to explore new projects before their potential listing on the Binance platform.
Rewards and incentives: Binance Alpha offers reward programs, such as the Alpha Points program, which rewards users for their active participation and allows them access to token distribution events (Airdrops).
Enhanced user experience: By integrating Binance Alpha into the Binance platform, users can trade easily without having to deal with external wallets or high gas fees.
Important notes
No guarantee of listing: While some tokens displayed on Binance Alpha may be considered for listing on the Binance platform, there is no guarantee of that.
Identity verification (KYC): To participate in some reward programs or events, users may be required to complete the identity verification process.
If you are interested in participating in Binance Alpha, it is advisable to update the Binance app to the latest version and explore the [Alpha] section under the [Markets] tab to get started.