Trump Media & Technology Group (DJT), the parent company of Truth Social, has announced plans to raise $2.5 billion to establish a Bitcoin treasury. This initiative involves approximately 50 institutional investors and includes $1.5 billion from common stock sales and $1 billion through convertible senior notes .
The company intends to use the funds to purchase Bitcoin, positioning it as a central asset in its portfolio. This move aligns with President Donald Trump's broader embrace of cryptocurrencies, including the establishment of a Strategic Bitcoin Reserve through an executive order signed in March 2025 .
Following the announcement, DJT's stock experienced significant volatility, with a 6% drop reported . Bitcoin's price, however, saw an uptick, trading at $110,400.26 with a brief spike to $110,738 .
This strategic move by Trump Media reflects the company's commitment to integrating digital assets into its financial strategy, marking a notable shift in its investment approach.
