What changes did the Binance Alpha event bring to the industry and which people did it affect? Binance's points activity lasted for a month and reshaped the market landscape of Web3 wallets through a zero-fee strategy and points airdrop mechanism. Previously, OKX dominated the Web3 wallet space, but this event directly propelled Binance's wallet share to 95.7%, instantly surpassing all other Web3 wallets on the market? This event is truly impressive! Moreover, it drove a complete recovery of the BNB Chain ecosystem, with on-chain transaction volumes surpassing Solana to become number one.
The event benefited professional studios and large investors, who reaped airdrop profits through high-frequency trading and competitive points accumulation, while ordinary users gradually exited as costs rose. At the same time, Alpha injected liquidity into ecosystems like Sui and Solana, and tokens from many other chains continued to surge!
The average increase of Solana ecosystem tokens reached 12.32%, and project teams gained exposure through airdrops and trading competitions, creating a win-win-win situation for exchanges, project teams, and users. For example, the SOON token airdrop attracted community collaboration and raised $200 million in funding. The 'broken window' effect in the adventure island led users to flock into this track! In addition, the Alpha points mechanism spawned an industry model similar to 'trading mining', prompting platforms like Bybit and OKX to follow suit and intensifying the ecological competition among exchanges.
The Binance Alpha event has driven economic growth in the entire cryptocurrency circle, completing a thorough breaking of boundaries! It has enabled even the grandparents in the countryside to trade, which is truly terrifying! The future development prospects are chilling to consider!
