The current airdrop project has shown a clear trend of "using words to earn," which is based on the reconstruction of the symbiotic relationship between the project party and the community. Traditional airdrops rely on mechanical interactions (grinding), while the new model forms a value closed loop through content output (words):

Old Ape analyzes the trend from several aspects: Why are current airdrop projects all about using words? After reading, consider whether to jump in yourself.

1️⃣ The logic of airdrop model transformation

Using content output to earn tokens through airdrops is definitely a new trend. More projects will adopt this method to gain token incentives based on promotional contributions. This is actually a way for community members to participate in project development. By promoting the projects you are involved in, you help more people learn about them.
It's like when you buy a meme dog, you go about building it, just like CX-ing it. For the project party, they can directly give you airdrops based on your contributions to the project, and the results are excellent. The traditional approach of finding a big influencer to promote a project can cost thousands of dollars for a single promotion, and the results are usually average.

For example, the project Virtuals @virtuals_io411.
Users earn Pts points by tweeting Yapping through X, and Pts points can participate in the distribution quota for project IDOs on the platform to obtain tokens.
Regardless of whether they have joined the Kaito platform, they have already started to operate in this way. It's just more convenient to connect to KAITO AI for calculations.

2️⃣ The explosion of the inFoFi track

Since Kaito ignited the inFoFi narrative, related projects have gradually emerged. Recently, a few inFoFi projects have come out, and Old Ape has observed that they can only generate a small amount of heat. However, Cookie's popularity has surged recently; I have only seen such phenomenal heat on Kaito. This is an opportunity that should be seized. Later, when big players notice, it should become increasingly competitive. Remember when everyone was confused at the beginning of Kaito, feeling that YAP points were too hard to increase, and many gave up. Eventually, those who stuck with it were rewarded. Calculating airdrops, each point is worth dozens of dollars. #Cookie #SNAPS points feel somewhat familiar.

Yesterday, @cookiedotfun241's platform saw @sparkdotfi159's tweet about SNAPS points surprisingly increase by 0.44, ranking 92nd. The points seem few, but the top ranks are only at 5.21. Moreover, most followers don't have high numbers. By outputting content about the project, the Spark SNAPS given can directly add to your total SNAPS score.

3️⃣ New opportunities for small and medium players

With the current hype, it's not impossible for another #inFoFi Dragon II to emerge. So, heads up, brothers, this is our opportunity as small and medium players. The airdrop model has really changed; it used to rely on grinding, now it relies on words, which is to output content and indirectly promote the project. Many people resist this method because they have a lot of followers on their accounts and can live well just by accepting promotions. Continuously producing this kind of content cannot be monetized immediately, nor can it predict how much revenue it will bring. Therefore, the inFoFi narrative is definitely our chance to overtake on a bend. Our account is not afraid of continuously outputting relevant content and does not rely on promotions, so we can only charge forward.

Summary: We small and medium players must embrace the inFoFi narrative, learn from it, and adapt. Old Ape predicts that the KOL circle will also change in the future since this directly takes away the traditional KOL's bread.