Franck Muller's Solana watches fuse luxury and blockchain tech, offering phygital identity amid rising crypto-linked security concerns.
The $24,300 Solana-inspired watch embeds a wallet-linked QR code, marking a bold crossover between high-end fashion and Web3 culture.
Despite Solana’s price surge boosting interest in crypto gear, physical attacks on holders raise safety concerns around flaunting assets.
Swiss luxury watchmaker Franck Muller has launched a limited-edition Solana-inspired collection, linking fine craftsmanship with blockchain identity. The brand dropped 1,111 timepieces, each embedded with a unique QR code tied directly to a Solana wallet. Priced at 20,000 Swiss francs (around $24,300), these watches aim to serve as a digital-physical hybrid asset. The release marks a bold move into Web3, but it comes during a rising wave of crypto-related physical attacks. Consequently, showcasing wealth tied to digital assets may now carry unintended risks.
Moreover, Franck Muller brands the watch as a “phygital” symbol—an object fusing physical elegance with digital ownership. Each piece connects users to their on-chain identity through Solana’s network. Hence, these watches are not only collectibles but also unique crypto access points. Additionally, the timing coincides with Solana’s price surge, which has grabbed attention from crypto traders.
Solana Watches Signal a Shift in Luxury Identity
Besides traditional watchmaking, Franck Muller is creating a new class of Web3 accessories. These pieces symbolize wealth and blockchain participation. The integrated QR code links directly to a user’s wallet, offering real-time utility beyond fashion. Moreover, this innovation positions Solana as more than a smart contract platform—it becomes a lifestyle brand.
However, with growing adoption comes rising concern. Physical crimes targeting crypto holders have increased. In recent months, kidnappings, home invasions, and ransom demands have shaken the crypto elite. For instance, the co-founder of Ledger and his wife faced abduction. Similarly, others had their family members attacked or abducted due to crypto exposure.
Solana’s Price Surge Fuels Hype
Solana’s meteoric price rally from $10 in early 2023 to over $700 in 2025 reflects strong market confidence. The cryptocurrency broke resistance levels multiple times during this period. Technical breakouts above $25, then $50, and later $180 marked major bullish momentum. Consequently, investors gained renewed interest in Solana-based assets—both digital and physical.
Source: Trader Tardigrade
Additionally, current trading patterns show continued buying pressure. SOL remains within its all-time high zone near $800. Hence, Franck Muller’s Solana-themed launch capitalizes on both brand prestige and blockchain momentum. Still, investors may think twice before wearing such digital trophies in public, despite their rising value and tech appeal.
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