#BinancePizza story is a legendary moment in cryptocurrency history, marking the first real-world transaction using Bitcoin. On May 22, 2010, Laszlo Hanyecz, a programmer from Florida, paid 10,000 BTC for two Papa John's pizzas. At the time, those bitcoins were worth about $41. Today, with Bitcoin trading around $111,000, that same amount would be valued at approximately $1.1 billion, making it arguably the most expensive meal ever purchased.
This transaction is commemorated annually as "Bitcoin Pizza Day" on May 22, celebrating Bitcoin's evolution from a niche digital asset to a mainstream financial instrument. The recipient of the 10,000 BTC was Jeremy Sturdivant, known online as "jercos," who facilitated the purchase by ordering the pizzas for Hanyecz.
Binance, one of the world's largest cryptocurrency exchanges, actively celebrates Bitcoin Pizza Day. In 2025, to mark the 15th anniversary, Binance launched a global campaign featuring a $5 million BTC giveaway—the largest ever held by a centralized exchange . Previous celebrations included delivering over 5,000 pizzas worldwide and hosting events in various countries.
