Riz XRP (@RizXRP), a prominent XRP advocate, recently shared a Bloomberg video, stating that the asset is becoming the center of attention. The video highlights the strong increase in the asset's value and the new attention it is receiving from investors and institutions. It also draws attention to XRP's significant surge in November 2024, increasing over 400% in three weeks.

According to Bloomberg, the price surge is primarily driven by growing optimism that the U.S. Securities and Exchange Commission (SEC) will soon reach a favorable conclusion in the Ripple lawsuit. The rally began just after former SEC Chairman Gary Gensler announced his resignation date, along with excitement over a new pro-crypto SEC Chairman.

Regulatory uncertainty surrounding XRP has been a central issue for years, but it is nearing an end. Ripple and the SEC have reached a settlement agreement and are working to formalize it with the court. Bloomberg notes that XRP "remains stable" in strength after the breakout in November, which has helped the coin gain more attention from many cryptocurrency participants.

Institutional Momentum and Market Expansion

The video also outlines several structural factors behind the increasing demand for XRP. A key advantage is its rapid payment capability, offering an average transaction time of three to five seconds, while some other networks can take hours. This speed is particularly appealing in the cross-border payment sector, where efficiency and scalability are valued by financial institutions.

Another factor driving attention is speculation about upcoming XRP exchange-traded funds (ETFs). If approved, such a fund would broaden access to XRP for institutional and retail investors, potentially boosting adoption rates. Many spot ETF applications are awaiting SEC approval, and the transparency and legitimacy that ETFs bring are seen as significant milestones for any digital asset.

The video also highlights the launch of XRP futures contracts on the Chicago Mercantile Exchange (CME), which adds further credibility to the asset. Futures products are often associated with more mature markets. They provide investors with a means to hedge against volatility.

Finally, Bloomberg highlighted on-chain metrics showing increasing interest in the asset. The number of active addresses holding the coin has significantly increased. Currently, over 300,000 addresses hold at least 10,000 XRP.

This trend indicates an increase in long-term confidence among participants, including whales, who often play a larger role in shaping market behavior. The combination of regulatory clarity, growing infrastructure, and increasing on-chain activity has positioned XRP to attract greater attention from cryptocurrency enthusiasts and institutional investors.