1 major alpha that most people don't know (or forget) is that your replies to relevant content with certain keywords are also considered as 'mindshare' and earns you 'yapping' points.

It doesn't always have to be you writing a tweet to get on the leaderboard. Especially for smaller accounts, a quality comment could many times get you more views than a tweet.

If you're not winning by writing tweets..

Try winning by replying to them.