How bloggers mislead their audience
Many YouTubers use various psychological and marketing techniques to make viewers watch their videos and believe that their main income comes not from YouTube, but from 'real' business. In reality, the main profit comes from views, ads, and sponsorships. Here’s how it manifests:
1. The illusion of income from external business
What they say: The channel's author claims that YouTube is just a hobby, and the main income comes from other activities — courses, investments, trading, dropshipping, and more.
How it really is: The so-called 'business' is just a topic for content. Real income comes from views, advertisements, and partnerships.
2. The image of a successful person
What they show: Expensive cars, branded clothing, luxurious homes. It creates the impression that all of this is the result of a specific earning scheme: cryptocurrency, betting, trading, etc.
Reality: Demonstrating 'success' is needed to attract attention. The blogger's primary income comes from views and ads.
3. Catchy headlines and pseudo-expertise
What they promise: Titles like 'How I earned $10,000 in a day' or 'Secrets of passive income'.
What’s inside: Surface-level advice, motivational phrases, or hidden advertising for a paid course. The primary income comes from YouTube ads, subscriptions, and donations.
4. 'Educational' content
What they claim: The video is supposedly created to help viewers learn how to earn money.
What happens: The main goal is to evoke emotions (motivation, envy, admiration) so that the viewer stays longer and increases the blogger's revenue from ads.
5. Long streams and videos
What they do: They launch multi-hour streams or marathons with 'important information' or 'live deals'.
True goal: Keeping the viewer as long as possible for maximum ad revenue.
6. Selling courses and products
What they claim: The main income comes from selling educational courses and digital products.
In reality: Courses generate income, but the key audience comes from YouTube. It is precisely monetization and sponsors that ensure growth and promotion.
Conclusion:
Many bloggers do not earn from the methods they describe, but directly from the viewers. Their videos are a carefully crafted show aimed at keeping your attention and building trust so that you watch for as long as possible.